Innovative marketing that sells homes faster and for the best price
Selling your property requires more than just listing it online – it needs a strategic, innovative marketing approach to stand out in Edinburgh and the Lothians’ competitive market.
At Neilsons Solicitors & Estate Agents, we use an award-winning combination of traditional expertise and cutting-edge marketing solutions to attract serious buyers, enhance engagement and interest, and achieve the best possible sale price in the shortest possible timescale for our clients.
Our proven award-winning marketing formula
High-resolution photography
Showcasing your property in the best light with professional, high-quality images, captured by professional photographers utilising the best photography equipment available.
Great photography catches the eye of potential buyers online, particularly with small ‘thumbnail’ images on mobile phones, so we like to make sure your property is showcased in the most effective manner possible.
Professional photography packages with Neilsons also includes a photographic video slideshow of your property which can be displayed on social media and the portals.
Drone photography and videography
Aerial views to highlight key features, especially beneficial for properties with gardens, views, or unique surroundings. Our photographers utilise state of the art technology to produce impactful aerial photographs which can showcase the surrounding area of your home and any notable features, whether it be iconic central landmarks such as Edinburgh Castle or Arthurs’ Seat, adjacent countryside, or the coastline.
Twilight photography
Got an impressive garden or external view of your property? We can even offer twilight photography. Twilight photography, also known as ‘the blue hour’, is a technique for capturing images during the short period after sunset when the sky is a deep blue. It creates a dramatic, inviting contrast between the warm lights of a home and the cool, dark sky, making properties glow.
Bespoke glidethrough and reel-format videos
Engaging, mobile-optimised video formats to captivate potential buyers on social media. Our skilled photography team can produce cutting-edge, high-quality video work which is unique to Neilsons and bespoke to each property, at a very reasonable price. Blending shots of local institutions like restaurants, parks, and facilities with highly stylised interior video work, they are incredibly impactful on socials and the wide range of search portals we feature our properties on. They look great on mobile devices, too!
Your home will be marketed on ESPC, Rightmove, Zoopla, S1Homes, and PrimeLocation. ESPC is by far the most important and popular portal locally, we receive 4.5 x the level of enquiries on ESPC compared to Rightmove! Only Solicitor Estate Agents like Neilsons can advertise your property on ESPC.
Featured and premium listings
Optional upgrades are available for additional exposure on major property websites.
Direct access to over 700,000 ESPC buyers
Our ESPC membership ensures your property reaches the widest and most engaged local audience.
Social media advertising
Neilsons are on all major social media platforms. We have been marketing on social media for over 12 years and know our stuff when it comes to marketing your property effectively on these platforms.
Neilsons’ high-traffic website
Over 1.4 million annual website visits, ensuring extensive exposure for your property.
Real-time property insights
Monitor your property’s performance, including viewing stats, home report downloads, and buyer interest, on Neilsons unique client portal which is available to access 24/7 on any device in the World!
Market competition analysis
Track competing properties in your area to adjust strategies if needed.
Live viewing updates
Stay informed with a detailed breakdown of all scheduled viewings all in the one place.
For Sale boards with optional custom imagery
Professionally branded boards that increase local visibility. Our branding featured on the sales board represents high standard marketing, leading Solicitor Estate Agency standards and as such offers high visibility for your property for sale.
We also offer the option of Picture For Sale Boards where any of our high-res images can be printed and presented on the For Sale Board attracting further attention.
Our For Sale Boards also clearly highlight that your property is being advertised on the ESPC and we provide a full service for putting up the For Sale Board, adding professional sold plates once sold, and removing the For Sale Board around the settlement date.
Digital sales brochures
High-quality brochures designed by our graphic design specialists in a unique mobile friendly ‘A4’ format advertising your property at its best. We generate over 150,000 sales brochure downloads per year!
Accompanied viewing service
Professional viewing agents available to manage in-person showings on your behalf if required.
Virtual staging and virtual renovation services
Digitally enhance vacant or under-furnished properties to attract more buyers. Presentation can be the key to getting the best possible selling price. If your property is empty or needs some additional assistance with staging then we have a variety of tools available to help. We offer virtual staging as well as virtual renovation to enhance and highlight the potential within the property using digital software to edit the digital photographs. These have proved to be very popular and cost-effective options in recent years.
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After
Full or partial home staging
We also offer a full range of physical staging services to maximise buyer appeal and create a warm, inviting atmosphere for buyers to fully appreciate in-person at viewings, if you would prefer.
If you’re happy with the furniture already in the property but wish to add that wow factor, then our partial stage service could be just what you’re looking for. We bring in accessories to give your property the edge for marketing. Our full stage service is ideal for empty properties. It can be difficult for viewers to envisage how to use a space when it’s empty, so this is an ideal solution. We bring in stylish furniture as well as accessories such as bedding, cushions, plants and vases.
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After
Here is what our clients have to say
We have over 1,400+ genuine five star reviews on both Google and Facebook
Neilsons' marketing impact - past 12 months
1,400,000
Website views
514,000
Virtual tour views
44,000
Property photographs taken
2,000
Social media posts
1,500,000
Social media reach
944%
Higher social media engagement than competitors (Hootsuite verified)
